<p class="author">By <a href="http://www.uxmatters.com/authors/archives/2016/12/mark_baldino.php">Mark Baldino</a></p>
<p>UX design encompasses user research, user-interface design, visual design, and content. But what about <em>process</em> design? Why should seasoned companies—whose product-development process hasn’t previously relied on conducting design research—hire UX professionals to help them devise and realize a new business model?</p>
<p class="sub-p">At times, my UX team at Fuzzy Math, has had to convince our clients—particularly those who have been around for a while—of the importance of doing user research before design and explain how it affects the end product. We’ve had to be their UX mentor as well as their design agency. <a href="http://www.uxmatters.com/mt/archives/2016/12/applying-ux-design-tactically-to-achieve-strategic-objectives.php" class="read_more_link">Read More</a></p>
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