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Published: May 16, 2016
“The role of the UX designer is shifting from merely imagining and executing on solutions to fostering collective creativity and engaging all sorts of professionals in a co-creation process.”
Should UX designers be able to facilitate teamwork and engage in organizational design? A few years ago, the most likely answer would have been: No. We have process consultants, Human Resources (HR) consultants, and all sorts of coaches to help organizations organize their people and processes. But today’s businesses are confronting some significant changes that impact the role of User Experience, as follows:
- Design challenges have become more complex. Some prominent. independent design firms have decided to join bigger collectives to address such issues. Recently, IDEO joined the kyu collective, Adaptive Path was acquired by CapitalOne, and there have been many other instances of this trend.
- The role of the UX designer is shifting from merely imagining and executing on solutions to fostering collective creativity and engaging all sorts of professionals in a co-creation process.
- Just as the impact of the design discipline has gradually expanded from products to services, over the last few decades, it continues to expand to process and organizational design. Branding agencies like Wolff Olins and transformation consultancies like SYPartners are leveraging the power of design to help companies re-imagine the way they work and organize themselves.
